While working at OC Transpo, The transit provider for the city of Ottawa, I created a variety of different graphics for events, service changes and more. This one was for Halloween 2024 and was meant to promote the use of the new electric busses and O-Train for trick or treating since at the time, kids 12 and under could ride all transit across the city for free (this has since changed to 10 and under). I really tried to add all kinds of little details to the graphic so that the longer you looked the more you discover, my favourite addition is the ghost train.
Characters
OC Transpo has had OC Owl as a mascot since 1989, making him over 30 years old, and Kid OC as well as these other colourful characters were introduced as part of the kids ride free advertisement campaign back in 2023.
I had a really great time taking these existing characters and adding more own unique spin and style onto them, plus I got to design fun costumes to go along with the spooky atmosphere.
Alternative sizes
Since OC Transpo displays it's service change graphics on all different screens I need to create a wide variety of aspect ratios for them to use, some of which include brand new details
